Influence of Brand Trust and Affect

Question: How is branding effective? Discuss about the branding strategies to get recognized? Answer: Introduction: This assignment reflects over branding and strategies involved in brand effectiveness. Companies use branding to create an affecting relationship between customers and a particular product. A brand mainly a product, solution, idea that is extensively illustrious from new services, products or solutions so that it can be easily communicated and effectively marketed. Brand name is a name related to distinctive merchandise, service, or idea. Branding could be effected to the entire business self and also to individualistic products and services. The idea behind branding is to ensure sales and success for that product by making it readily identifiable to the public by and large. If a product or service is not properly branded or made popular, the same will not be likable amongst consumers. Branding as the name suggest refers to is a prolonged process of involvement of creation of a unique name and icon for a particular product or solution in the mind of a consumer. Branding is a typical marketing practice that of a creation of a name, design or symbol that differentiates and identifies a product from the rest. It helps in retention of devoted customers. Companies or firms deem branding campaign a success when their items catapult into a common name and that the same enjoys a base of loyal consumers. Rationale of Branding: Before brand management and its various avenues, it is imperative to discuss rationale or underlying principle of the same. The rationale refers to the reasonability of brand and brand management, by and large. Branding as a concept has been in the fray for over a period of hundred years or maybe more than that. As a matter of fact, the same has undergone a sea of change owing to countless factors. Still, despite the changes that had occurred about branding, the original concept or notion remains unchanged. It is interesting to note that regardless of all changes and alterations that it had faced, each of older kinds of brands do exist till date. This clearly states that the ethos and values of branding did exist earlier as well as will be in existence at all times. The term of brand dates back to 950 AD when it deduced from Brandr meaning to burn (Urde 2016). In old days, cattle, timbers were consumed or imprinted with symbols of the possessor with the hot iron rod to denote the own ership and uniqueness of the item. Through branding, the name of product or item leaves an indelible impression on the mind of a consumer. The history of brand informs us how the product or item has been used as a mark of identification amongst the masses. In the present times, a brand is used not only for offering information about a particular product or solution but also create a distinction and difference from other products and ideas. The figure below is an indication of various steps and stages of Brand rationale (Nguyen et al. 2016). Figure 1: Source: Author Brands contain a significant value. For example, as per Forbes magazine report, Apple was named as number one ranked global name with a value of whopping $87.1 billion. The brand of Apple is mainly that of a partially bit apple fruit as its brand image ((Lfsten 2016). Hence, consumers whenever sights an apple, the fruit that is, subconsciously reminds of the Apple company and its sensational products and solutions. However, this is not true in any and every case. Over the years, due to complex and paraphernalia that business units operate in, it has become essential for executives dealing with branding and promotions to comprehend what brands can do to build this consequential relationship with their customers and other interested parties and ascertain about the outcome relating to the particular brands (Bakshi and Mishra 2016). Effectiveness of branding: A brand, however, possess value to an industry only to the degree that it enables drive the purchasing resolutions of consumers. An accurate understanding of how brands the likes of Apple, persuade buying judgments can be helpful in development of branding strategies. Relationship with any customer comprises the total of the experiences associated with the particular brand. Since the concept of a brand is the entirety of a consumer's experiences with the brand, the customer owns the name because he associates his experiences through that brand, according to the Advertising Educational Foundation. As a businessman, one might hold the trademark, which identify with the brand, but consumers will help in defining the brand. To explain brand effectiveness, it is necessary to understand the brand metrics (Jrvinen and Karjaluoto 2015). These are explained as under. Brand awareness: It is a simple metric or determinant tool which is used to quantify between prospective consumers. It measures the brand effectiveness (Yeh et al. 2016). This particular computation is based on scoring patterns as developed by means of consumers reviews and surveys. The distinctive survey questions could be the likes of regarding merchandise or services, what is the first product or name of the company that appears in mind? Secondly, regarding product and services, what are the players that the consumers feel about? Based on statistics collected through surveys, comparative brand knowledge chart may be made for own brand with regard to players. The studies offer deep insights and information about brand effective campaigns. (Brooks and Anumudu 2016). Brand Equity: There exist varied options and approaches pronounced by marketing experts about the measurement of Brand Equity. One approach is to consider the brand equity as the amount of owner's equity in balance sheet. The formula mentioned below will offer clarity on the subject. Brand Equity = Brand Assets Brand Liabilities. Brand Assets stand for Market Leadership, Brand Awareness, Brand Loyalty, and Reputation (Hennigs et al. 2016). Whereas, Brand Liabilities refer to Customer dissatisfaction, Product Issues, Legal tribulations, and environmental issues. Similar to brand assets the liabilities constitute important yardstick to work out brand equity. Other easy approaches recommended experts comprise of taking the market value of a company and subtract the book value of assets as shown on the balance sheet (Cooper et al. 2015). The remaining figure throws light about various intangible assets like human capital; profit capability, intellectual property etc. a large segment of that can be as cribed to the reputation of the firm. Even more economically focused estimation form suggests subtraction of all the marketing costs from the total revenue resulting in value that is measured as a fair representation of the scale of brand value. This model of valuation may furnish the needs of the interested parties who want to ascertain a financial value for this most critical and important marketing asset (Dall'Olmo Riley et al. 2016). Response Rate: With increase in strain on firms to progress the efficiency and competence of the large operations, marketers experience demands to develop the production of their campaigns everywhere possible. One of the metrics to gauge the effectiveness of short-term direct marketing activities is to measure the response rate. The response rate is also considered an indicator of the long-term popularity of a brand (Hennig-Thurau et al. 2013). The formula below explains the above discussion. Figure: 2 Source: Author For example, an online email campaign may be sent to 1000 respondents and out of those if only 300 respond the response rate would be 300/10,000 which equals to 3%. Conversion Rate: The conversion metric throws light over alteration of leads in to actual purchase. Barring, Response rate this too is an effective tool in measurement of Brand effectiveness. The same is influenced by the reputation and popularity of the brand. For example, the promotional activity of Apple is expected to yield much higher conversion rate or figures than its counterparts or for that matter other brands which are less popular. The rate is attained by dividing number of people who purchased by number of respondents (Gomes et al. 2016). Strategies involved in branding: For the establishment of competent branding, a sound strategy should be in place to support the same. The key principles or philosophies behind this are described as under. Purpose: It is essential to decipher the purpose of carrying out business operations. The owner or entrepreneur should be very clear as to the principle of business. Once it is clear, he may devise plans and ploys to form strategies which may be implemented in later stages. Business owners should be clear about the evaluation of success regarding growth and monetary reasons. They must also introspect of how the money could be utilized for benevolence (Grigoriou et al. 2016). Link of brand with business model: Expansively use your brands prospects by sustaining and using the industry model. Let the total business operations mirror the unique brand. Introduction of external initiatives: While enticing or attracting consumers, try to influence the internal employees to develop into constructive representatives about the brand (Du Preez and Bendixen 2015). Consistency: All of the business activities should be harmonized with that of stated mission, values, and vision. This stance will uphold the prominent situation in the domain. Deliverance of superior value: The business managers should be informed about faster; better, additional lucrative competitors may always penetrate the industry. This consciousness should stir the managers to maintain focus on the higher value. They would have to sporadically appraise and progress the strategies associated with the brand (Hgstrm et al. 2015). Thinking out of the box: The business managers should never be complacent about their performance. They should thrive to do things better (Pappu and Quester 2016). One should include and involve all pertinent stakeholders as far as this initiative is concerned. In this way, they should seek out for originality. Recognition of Branding Strategies: The varied options and avenues of brand strategies in meant for recognition are laid below. Messages: All exchanges, namely, advertising materials and websites emanating from the firm should meticulously exemplify the very brand. As per an article on the Entrepreneur website named Sending the Right Message, the brands core meaning should be uncomplicated, unswerving and reliable among every promotion channel. Furthermore, the brand ought to communicate what the firm is all about, its offerings and status in the domain (Dinnie 2015). Informal exposure: Informally cultivating and entertaining the regulars will help in brand recognition. According to a popular article, engaging with social media sites, the likes of Facebook, Twitter, may enhance the appreciation and allotment of the brand. Furthermore, offering business opinions news articles, blogs, business dailies, journals, social sites, corporate events, etc. provides the brand with credibility including acclaims. Reflection: Brands should aim to be exclusive, being exceptional relevant to customers, as per the Dummies.com article titled Noting a few Truths About Branding. One may achieve this by study of your audience and reacting accordingly. Also, make sure staffs are always reflecting the companys present brand while having any interaction with customers. Customer centricity: For small scaled businesses, word-of-mouth means of advertisement assumes importance and mostly it is free. Experts are of the opinion, that serving clientele competently, courteously and about that of the brands image will create positive, credible recognition for the brand. Relevant theories of Branding: There are several theories involving branding and brand management performance, but only those that reflect over the strategies for better performance are laid as under: Brand loyalty theory: The brand loyalty theory lucidly describes about relationship of consumers psychology along with the likes of brands of a organization. As far as this proposition is concerned, there are three aspects which connect a consumer with that of a brand, namely, Emotional attachment, Brand evaluation and Behavioral facet. Here, the primary feature relates with regard to emotional attachment of a customer with a particular brand. It means the quantum of likes and dislikes in relation to the brand. If the emotional attachment is on a positive graph, the consumer will always be inclined towards the brand and he will never check other products of different organizations (Yadav 2016). Branding Theory: The Brand Management theory throws light over important and relevant features or components of Brand Management which includes the project of a particular brand name which can depict the standard of business which it subscribes to. The next step is to make the people or consumers by and large aware of this brand. It is important to offer and provide what the consumers want. The organizations should aim to establish a relationship with the consumers in the first place and exploit the opportunities and grow with regard to the existing relationship. Firms should strive to attain the topmost position without making any compromise or for that matter negotiation of the product, service and solution, in any particular function of brand development (Powell 2015). Value-based Brand Theory: The value-based brand theory is yet another proposal which portrays about brands and strategies involved in it. This explains that value-based brands are projected to build a relationship with consumer which is long-term in nature, thereby, deriving value for its own products and services. Its success depends upon the value it generates with regard to the customer. This theory opines that the consumer is the ultimate means which is enough to surpass the competitors. In other words, it signifies that a particular brands life blood is customer and nothing more than that (Barney 2014). Recommendations of Branding Strategies: Clarification of global and local market: Global marketing will typically set the structure and parameters within which local marketing operates, whilst giving in-market teams the freedom to control local success levers. A tiered market will help the marketer to identify territories that might oblige the highest potential returns. It also allows top tier markets to access bigger budgets, giving them autonomy; for example, research into local users behaviors to inform product development. Someavenues of marketing that provide themselves to being led at a global or central levelinclude branding and brand guidelines, strategic marketing planning and budgeting (with autonomy given to markets within their allocated budget), large-scale marketing campaigns, social media strategy and guidelines, research strategy, and global PR. Understanding of local market: While delving into branding strategies the marketer should be well informed about the nuances of local market. Normally, globally operated markets do not delve into the nuances of local customers needs, wants and desires. It is obvious that a US-based customer is likely to be very different from a customer located in SEA. Their cultures and needs are different, so it makes sense they will interact very differently with your products or services. Hence the marketer needs to adopt a good approach which is relevant and befitting for different territories. For a global model to work, global teams need todevelop an understanding of local marketsandestablish a close relationship with local marketing teams. The preferred recommendations could be the likes of; Research of the markets and being aware of the international teams one will be working with. Secondly, imposing trust over the teams who are proficient on local customs and users (Kumar and Balbanis 2016) . Seeking feedback: Once the marketer have established key relationships, researched local markets, and defined global marketing plans which he thinks are ample to accommodate local needs where required. A proactive approach will give the marketer time to adjust and revise his plans in the occurrence of a problem. It will also allow the concerned parties to get buy-in from local colleagues. And, after all, a huge part of the success will rest on their shoulders during execution. Effective campaign strategy: The marketer should engage on a drive of aggressive marketing campaign which will promote the brand and also keep the brand in good stead in the market. The marketer may appoint a global marketing manager, consideration of different time-zones, and initiate and establish an effective communication policy with the stakeholders and interested parties to promote the brand. Maintaining real-time tracker of events: The global manager should maintain a real-time tracker of the events and happenings in the market. Running a campaign in multiple markets means one needs to be particularly disciplined about tracking results. The campaign manager is a good person to coordinate this. Important recommendations in this regard could be, defining key goals and metrics, sustaining a centralized and widely accepted template, regular review of the set metrics and taking appropriate measures in the same regard. Reaping of benefits of operating in global parlance: Though operating in global environment is complex as well as tough, the same offers certain benefits which the marketers should cash on as far as branding strategies are concerned. This ensures the marketing strategy is applied consistently (but smartly) across territories and it allows the marketer to operate more efficiently through economies of scale. One of the biggest benefits of operating globally with a local presence is the opportunity it provides to develop a deeper understanding of the markets in which ones company operates and their potential. It enables the marketer to prioritize and optimize your efforts and budgets effectively. This is invaluable insight the marketer can leverage by developing a storehouse rather powerhouse of best practice and ideas which will enable and sustain the drive of the firms long term success. Implications of company having less or no brands: Branding goes beyond mere names and logos. It encompasses the entire customer experience and interface. The definition of branding is overwhelming to think about what is involved with the brand. Companies or firms devoid of any brandings and brand management would face hindrances in its products promotions and services. Barring the branding, the firm may lose out to its competitors thereby the products, services and solutions falls apart in the global competition and subsequently, loses the competitive spirit. Through branding, the business announces and its business DNA so to say (Olbrich et al. 2016). If it is devoid of branding and promotion, the firm will be incapable of going about its business. People love to share about the experiences associated with the brand. A strong brand is clinical in generating referrals and word of mouth. A company having no branding would never achieve that and the sales would cut a dim and gloomy picture. A brand of any organization becomes the face of that particular company. It is clear, without a sound and effective branding measure; the company would fail to achieve the objective. The brands represent the company by and large and the promise it makes to the customer and consumers (Coursaris et al. 2016). Absence of branding will fail to create the bridge between the consumer base and the company. Branding of a company helps the firm to stay focused and maintain clarity over its products. Nonexistence of effectual branding means will hinder the company to attain its goals and maintain the clarity. Finally it is fair to say, that branding, promotions and brands create an overall value to the firm that goes beyond physical assets and valuations. For instance, people remind themselves of Coca Cola experience on sighting the logo of Coca Cola (Ross and Hajjat 2016). An emotional and psychological relationship develops between the interested parties. Firms devoid of sound and competent branding strategies would falter in creatio n and maintenance of that relationship which is pervading and goes a long way. Summary: Brand strategy recognition deals with the clarity of the brand. Developing it involves spotting the customers, establishing the connection with them on a shared proposition, and clearly the presentation of the particular brand proposition. While developing the approach, one requires factoring in the key principles. At the outset, one should clarify the brand and business model. Consistency should be maintained in this regard. The business managers should avoid being a content of what they are performing but be alert about players and be consistent. The same will empower the employees to be the biggest stakeholders. They must be certain about ways of influencing and retention of customers. Conclusion: Forming a new corporation and also, a novel brand name is a colossal undertaking. This approach proves to be helpful.Prominent companies have utilized the above-stated methodologies and manners and have assumed to be the brands to reckon with. Rebranding the business has enabled to create new prospects while introspecting over the positives of past also works wonders for the firm. Because development of a strong brand name is dependent on the creation of appropriate perceptions, the internal as well as external communication movements have been fundamental in quickly making up of stakeholders buoyancy. Creation of a reliable and well-recognized disposition to the corporation all through the world based on excellence, presentation and actions will give rise to beneficial results, thus reaffirming the culture of a single company, having one name, idea. The researcher has exhaustively laid the nuances and intricacies of business and how strategies could be formed and implemented to brin g returns for the business. Furthermore, the author has explained the rationale and need for the branding of a product or idea. He follows his observations by stating how branding could be effective. In fine, the author opines that a competent brand management should exist in the business which will empower the company in all respects. References: Bakshi, M. and Mishra, P., 2016. Influence of Brand Trust and Affect, Purchase and Attitudinal Loyalty on Brand Performance. InThriving in a New World Economy(pp. 119-121). Springer International Publishing. Barney, J.B., 2014. How marketing scholars might help address issues in resource-based theory.Journal of the Academy of Marketing Science,42(1), pp.24-26. Brooks, A.K. and Anumudu, C., 2016. Identity Development in Personal Branding Instruction Social Narratives and Online Brand Management in a Global Economy.Adult Learning,27(1), pp.23-29. Cooper, H., Merrilees, B. and Miller, D., 2015. Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands.Journal of Brand Management,22(5), pp.412-430. Coursaris, C.K., van Osch, W. and Balogh, B.A., 2016. Informing Brand Messaging Strategies via Social Media Analytics.Online Information Review,40(1). Dall'Olmo Riley, F., Singh, J. and Blankson, C., 2016.The Routledge companion to contemporary brand management. Routledge. Dinnie, K., 2015.Nation branding: concepts, issues, practice. Routledge. Du Preez, R. and Bendixen, M.T., 2015. The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay.International Journal of Bank Marketing,33(1), pp.78-91. Gomes, M., Fernandes, T. and Brandao, A., 2016. Determinants of brand relevance in a B2B service purchasing context.Journal of Business Industrial Marketing,31(2). Grigoriou, N., Davcik, N. and Sharma, P., 2016. Exploring the Influence of Brand Innovation on Marketing Performance Using Signaling Framework and Resource-Based Theory (RBT) Approach. InLets Get Engaged! Crossing the Threshold of Marketings Engagement Era(pp. 813-818). Springer International Publishing. Hennigs, N., Klarmann, C., Behrens, S. and Wiedmann, K.P., 2016. Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption. InLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing(pp. 294-294). Springer International Publishing. Hennig-Thurau, T., Vlckner, F., Clement, M. and Hofmann, J., 2013. An ingredient branding approach to determine the financial value of stars: The case of motion pictures.Available at SSRN 1763547. Hgstrm, C., Gustafsson, A. and Tronvoll, B., 2015. Strategic brand management: archetypes for managing brands through paradoxes.Journal of Business Research,68(2), pp.391-404. Jrvinen, J. and Karjaluoto, H., 2015. The use of Web analytics for digital marketing performance measurement.Industrial Marketing Management,50, pp.117-127. Kumar, A. and Balbanis, G., 2016. Evaluating the Role of Positive Emotions and Character-Brand Interaction on Implicit Attitudes for Brand Placement Effectiveness. InLets Get Engaged! Crossing the Threshold of Marketings Engagement Era(pp. 693-698). Springer International Publishing. Lfsten, H., 2016. Business and innovation resources: determinants for the survival of new technology-based firms.Management Decision,54(1). Nguyen, B., Yu, X., Melewar, T.C. and Hemsley-Brown, J., 2016. Brand ambidexterity and commitment in higher education: An exploratory study.Journal of Business Research. Olbrich, R., Jansen, H.C. and Hundt, M., 2016. Effects of pricing strategies and product quality on private label and national brand performance.Journal of Retailing and Consumer Services. Pappu, R. and Quester, P.G., 2016. How does Brand Innovativeness affect Brand Loyalty?.European Journal of Marketing,50(1/2). Powell, S.M., 2015. Journal of Brand ManagementYear end review 2015.Journal of Brand Management,22(9), pp.715-720. Ross, S.M. and Hajjat, F., 2016. Brand to Brand: Consumer Evaluations of Spillover Effects in Interbrand Communications. InLets Get Engaged! Crossing the Threshold of Marketings Engagement Era(pp. 681-681). Springer International Publishing. Urde, M., 2016. The brand core and its management over time.Journal of Product Brand Management,25(1). Yadav, B.K., 2016. AN ANALYSIS OF KEY DETERMINANTS AND OUTCOMES OF CUSTOMER LOYALTY.Global Journal of Multidisciplinary Studies,5(2). Yeh, C.H., Wang, Y.S. and Yieh, K., 2016. Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives.International Journal of Information Management,36(3), pp.245-257.

Missio-Die

Question: What is the Missio dei? and discuss the significance for the church. Answer: What is the Missio dei? Missio Dei in the Christian theological Latin term is also known as the mission of the God or the "sending of God." The definition of the Missio dei implies the concept of the mission, according to which the mission or the church work is the subset of Gods work, rather than anything with the presence of the independence (Hedley, 2010). This missio dei has evolved from the last 50 years, hence in the start of the essay will give a brief introduction of the term and then to discuss its significance, implications and also the benefits of its contemporary usage. Missio Deias a concept or term which has increasingly become popular among the churches around the 20th century mid and also is considered as the main concept for the mission, which is being used by the theologians. It mainly defines the real identity, task, and place of the church of the Christ in the Gods mission towards the world. A church is the Gods instrument for reaching to all of the nations and also all of the tribes with the Gods Word. All of the Deeds arise and are originals from this plus also lead the humanity to live in a total integrated manner with their heart, voices, and head glorify the all powerful God after it is being reconciled with the almighty Jesus Christ (Engelsviken, 2003). This explains that the integral ministry reaches and also covers each and every aspect of the human life like the growth in faith, repentance, economics, and the kingdom of heaven, all kinds of social issues, politics, science and technology. These aspects are required to be properly addressed in a manner that it further leads the humanity to the Christ where all of the new life grows as well as develops and also provides an outlook to the earth and the new heaven. Teaching and preaching of the Gospel are required to focus completely on the complete life of a human being. Churches are totally and fully involved as per the Gods plan and purpose for the creation and the redemption. The almighty God employs these churches as his servant an instrument, with a transparent goal, vision and focus in a sinful world (Flett, 2009). The term Mission is, primarily, the task which is performed by the Triune God, Redeemer, Creator and the Sanctifier, for betterment of this world; it is such a kind of ministry in which all of the churches are privileged to completely participate. The Mission has its own originality in the mind and the Gods heart. The God showers and spread his love to all (Heller, 2009). This is considered as the deepest cause and source of the mission. The Mission also embraces all of those activities which serve to be liberating the mankind from the slavery conditions in the presence of the Almighty God, slavery that extends to the God-forsakenness from the economic necessity The Mission is the primary as well as the ultimate; the task of the Triune God, for the care and betterment of human beings, all across the globe, such ministry in which the church gives the opportunity to participate (Wyngaard, 2015). Karl Barth This is the mission as the acts and the tasks of God. The Gods nature also derives the mission The spirit, Father and son sending the church into this world Missio die is a clear attribute of the Almighty God and all of the churches are invited to take part in the mission of the almighty which is larger than that of any other missions. History: There is a long history with the mission die which can even be traced as far as such old like the Augustine. Aquinas was the first one who has used this term in order for describing all the activities of the true almighty God; which involved the sending of the Son by the father and further the Spirit send by the son. Refer modern times, Karl Barth, in the year 1932 paper, set out an important idea which explained mission as Gods work. In the paper he also discussed that the mission of the authentic church should be as per the act or the response towards themission of the God. The idea was grasped by the Hartenstein, who referred the concept of the missio Dei to differentiate it from the missioecclesiae; which explains about the churches mission. But later in the year 1952, willingness meeting for the worldwide Missionary Council explained and quoted the concept ofthe missioDei in detail (Wagner, 2009). The termmissioDeiwas in the actual sense not at all taken into use by the Willinge n meeting. However it, later on, was taken into use by the Hartensteinin his conclusion of the conference. Missio Dei and theChurch The mission was prominently all across the European continent, and the churches of these countries further led to the flourishment of the culture and also hen tried hard to spread it among all of the countries all across the countries of the world. The call for the conversion is a reminder or proposal for becoming the community part, and also the Church, is from that particular community. While there are others who express such same thoughts: The mission of these churches and the Churches are in a true and actual sense the God tools, such instruments which helps the God to carries out his plannedmission (Velloso Ewell, 2012).These Mission is thus seen as moving from the Almighty God to the universe, here the churches are viewed as the significant tools for the spread of the teachings of that mission. Thus, the main aim so as to establish these kinds of churches is to spread and support themissioDeand the Church structures are present so as to serve the mankind and the complete commun ity inthat mission. Significance for the Church As per the perspective of missio-Dei, these established churches are viewed as the main bearer and also the worker of peace. The Corinthians 3:9 depicts that church is a land where the almighty God cares through all of his servants, but also over which he bestows all of his blessings. The almighty employs the missioners ministry to proclaim peace in the universe by the Word and also by actions or deeds. Refer this process; the mankind will develop peace to the utmost level and also experience all the contexts of life, namely in all the sectors of nature, health, economics, politics, etc. Churches must continuously pray for peace and also, act as the peacemakers (Sunquist, 2009). Several of the biblical passages acknowledge and confirm this as a commission. Refer these passages; the actual concept of the peace is brought into use in so many of the ways. It means that the overall peace is applicable in the unity, harmony, unanimity and also is closely associated with all of the relatio nships. The believers anticipation of the state of peace has a significant focus in the Old as well as the New Testaments as well. The almighty employs justice and righteousness so as to restore overall peace. Only the righteousness leads to true all complete peace. Restoration of shalom tissue implies that the disciples combine the power, time, possessions and the resources as an important sacrifice for the benefit of the life and the needs as are required by others. Summary of Plantingas peace discusses the nature and the effect of overall peace. The Bible, shalom defines the universal flourishing delight, wholeness as the rich affairs state, where the natural requirements are satisfied plus the natural gifts which are to be employed fruitfully, a condition of the affairs which inspires the joyful wonders at the savior and the Creator, widely opens the doors, welcomes all creatures of the world in whom the God delights. Churches are thus the instrument, bearer and the worker of th e divine peace, which performs this by the integrating deeds and the Words in its ministry (Sundermeier, 2003). A famous well known and the classical doctrine on the missio dei as the almighty, the Father sends his Son, and further sending of the Spirit by the son, was expanded in order for including the movement: Here the Father, the Son, and the Holy Spirit are to send the church into the universe (Laing, 2009).Our activity or the mission has not got its own life: it is in the hands of the almighty and can also be called as the mission, and for all the initiatives of the missionaries which comes from the God alone. The missio die in its actual sense id the mission of the God and is also a planned mission, which is to go beyond the churches as well.It openly and clearly embraces each and every task which the God is to do in the universe through all the people and the nations so as to establish his complete Kingdom of the world which is all over the churches and also beyond the boundaries of the churches. Mission, which calls upon all the Christians to participate and also feels immensely privileged for doing that.So, Gods activities are not at all limited to the endeavors of churches, but these churches also have a significant role, which has been sent by God in the mission of the God (Smith, 2009). The historical understanding of the mission of the churches is tended to incorporate significant concepts: that this was sent into the universe; and it also took an evange with it. The important illustration of the modern times shall be of William Carey, who in his obligations and inquiry of the Christians used to mean it Conversion in the year of 1972 of the Heathens (Meiring, 2008). The First part of the work was related to the mission justification, which was based on the continuing applicability and the power of Commission: The Christians are people who are sent by the command of the Christ, which speaks therefore go. William Carey, in the discussed section also makes much clearer that the task which the missionary are supposed to perform is to carefully and seriously introduce the gospel amongst them (Sauer, 2013). This Important illustration demonstrates that the historical Christian understanding as far as the mission was clearly in some ways based upon the complete divine initiative, which bears Gods message of peace and complete salvation for the human mankind (Richebcher, 2003). There is really something which is both humbling as well as per the liberating to recognise that the God is the only one who acts as the architect as well as the controller of the mission. In case, the Church is considered as a vital product of the Gods mission, a much truer, original and clear perspective is its outcome. All of the Christian Church is made and exists because of the Almighty sending His Son, Jesus Christ and then His actions which have come to us in throughout the history. The Churches are also guided, sustained and sanctified by the almighty. Refer wording of Bosch, The missio Dei in actual sense purifies the all around atmospheres at the churches. It is vital that we do not forget any time that the main aim of the Churchs is not to self-replication or just grow numerically these are built to spread the message of the almighty among all the mankind which is to be peace lovers and quit all bad habits (Ziemer, 2015). Conclusion: There is no doubt regarding the fact that peace is something which begins with the Almighty Godin whatsoever who He is and also in whatever task He does or performs. When He brings complete peace in and by Christ, he in an actual manner integrally reconciles human by the Words and also the deeds of himself, thus restores all of the broken relation with the mankind. The words gave so as to ensure the eternal peace ultimately results in the church to accept the assignment to all around spread this condition, which further impacts the diverse relationships which are found by the people in themselves (Sarisky, 2013). By preaching the act of peace, churches help to understand peace as the eschatological beacons. References Engelsviken, T. (2003). MISSIO DEI : THE UNDERSTANDING AND MISUNDERSTANDING OF A THEOLOGICAL CONCEPT IN EUROPEAN CHURCHES AND MISSIOLOGY.International Review of Mission, 92(367), pp.481-497. Flett, J. (2009). Missio Dei : A Trinitarian Envisioning of a Non-Trinitarian Theme.Missiology: An International Review, 37(1), pp.5-18. Hedley, S. (2010). Book Review: Frontiers in Mission: Discovering and Surmounting Barriers to the Missio Dei.Missiology: An International Review, 38(2), pp.230-231. Heller, K. (2009). Missio Dei : Envisioning an Apostolic Practical Theology.Missiology: An International Review, 37(1), pp.47-61. Laing, M. (2009). Missio Dei : Some Implications for the Church.Missiology: An International Review, 37(1), pp.89-99. Meiring, A. (2008). Rethinking Missio Dei: a conversation with postmodern and African Theologies.VE, 29(3). Richebcher, W. (2003). MISSIO DEI: THE BASIS OF MISSION THEOLOGY OR A WRONG PATH?.International Review of Mission, 92(367), pp.588-605. Sarisky, D. (2013). The Meaning of the missio Dei: Reflections on Lesslie Newbigin's Proposal That Mission Is of the Essence of the Church.Missiology: An International Review, 42(3), pp.257-270. Sauer, C. (2013). MISSIO DEI AND COMPASSIO DEI: MINORITY CHRISTIANS EXPERIENCING GODS ACTS IN THE FACE OF HOSTILITY.Scriptura, 106(0), p.20. Smith, C. (2009). The Mission of God: Unlocking the Bible's Grand Narrative.Mission Studies, 26(1), pp.131-132. Sundermeier, T. (2003). MISSIO DEI TODAY: ON THE IDENTITY OF CHRISTIAN MISSION.International Review of Mission, 92(367), pp.560-578. Sunquist, S. (2009). Missio Dei : Christian History Envisioned as Cruciform Apostolicity.Missiology: An International Review, 37(1), pp.33-46. Velloso Ewell, C. (2012). Missio Dei.International Review of Mission, 101(2), pp.385-387. Wagner, J. (2009). Missio Dei : Envisioning an Apostolic Reading of Scripture.Missiology: An International Review, 37(1), pp.19-32. Wyngaard, J. (2015). Missio Dei and Youth Ministry: mobilizing young peoples assets and developing realationships.Missionalia, 43(3). Ziemer, J. (2015). Seelsorge im Horizont der missio dei.Praktische Theologie, 50(2).

Sample Outline For Narrative Essay

Sample Outline For Narrative EssayAn outline for a narrative essay will help you keep everything in writing. It is like a map that you can follow in order to get to the destination. The key is to follow it properly and write in a way that it can be understood by your readers.First of all, you need to establish your purpose. Explain why you are writing about a particular subject. Tell them the reason why you want to know the truth behind what has been happening.The next step is to select a broad topic. The topic should not be too broad. You need to define it first before proceeding to write the narrative. A topic can be any subject. It may be a political issue, a historical event, an art form, or a social institution.The next step is to decide on the main character of the narrative. It is also known as the hero. The hero will be the protagonist of the story. The hero should be well developed so that readers are attracted to his story. A well-developed character is like a jewel that wi ll attract people's attention.A literary device is also needed in a narrative. A literary device is a word, phrase, or idea that conveys a particular meaning. In writing the narrative, this literary device is also called a theme. The literary device is usually very important. The writer must be able to establish the theme at the beginning of the story so that readers will know what they need to do in order to follow the narrative.The next step is to plot the main character. There are many ways to plot a character, but in this case, you can use the story arc. Story arcs are the common way to follow. You can make use of a novel timeline or to follow a guide.The characters that you have established in the story arc should now have a purpose. You need to ask yourself, why should the character do this? You need to keep in mind that what is the story about?Now that you know the outline for a narrative essay, you are well on your way to complete your story. You will have to follow the step s to achieve your purpose. Take your time to get your story right and you will end up with a gripping tale that will keep readers' attention. Keep in mind that writing a narrative essay is a lot more than just writing.

Society and people Essay Example

Society and people Essay Twentieth century transformed the lives of the people and enabled them to look at themselves more closely in context to their relationship with the society and to themselves. Collaborative efforts of the individuals and the systematic approach of the society raised the waves of new hope, and aspirations producing new knowledge, new markets and new technologies, which in turn contributed towards shaping the human behavior. Humans are the products of millions of years of evolution and they have embroiled themselves in the complex social structure, which kept on changing with the change in time.   The technological and scientific development in the twentieth century shaped the sensibilities of the people displacing the old conventions towards the more positive and empiricist view of their lives towards the conscious area of unexplained motivation leading them towards the path of prosperity and development. Though there is no doubt of the fact that there is lot of influence of the structure of Society on the human thought and behavior but this issue is also not devoid of debates. The topic is a central issue of sociology, which discusses whether the structure of society determines the behavior of individual or is it vice versa. There is three theoretical reasoning to this and some theorists pose the view that as the social existence is determined by the structure of society, the professed agencies of in dividuals can be explained only when this social structure makes its movement. (Wikipedia, the free encyclopedia, 2007). We will write a custom essay sample on Society and people specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Society and people specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Society and people specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These theoretical systems joined to form structuralism, functionalism and Marxism, other theorists say that this is the ardent capacity of the individual agents that help to reconstruct and reshape the world. Some theorists adopt middle approach. They look at structure and agency as complimentary to each other-social structure influences humans and human’s influences social structures. (Wikipedia, the free encyclopedia, 2007). In the twentieth century, technological, medical, social, ideological and political innovation changed the living style of the people altogether. The words like ideology,   genocide, nuclear war and world war got inscribed in the hearts of the people (Bernal, Alarid 2002). At one point of time, the humans depended on the larger scale on the nature and the goods provided by nature, but now with the inventions, the necesities of the humans have increased and their goal and pursuit itself took them towards the world of mechanizations. Labor performing manual tasks changed to highly sophisticated scientific mind, inventing and turning the machines to work for them. Every aspect of human life and personality changed in the twentieth century, and it was for the first time that any individual exerted its influence to change the course of history. The views of the Sceintists from across the world changed, when the discoveries were made on the theory of   relativity   and quantum physics. With this discovery they realized that, Universe is much more complex than what was believed previously.   (Wikipedia, the free encyclopedia, 2007). The every day enemies of traditional order and security –the decay of religious faith and moral values, the predominance of purely naturalistic view of the life and man, and last but not the least the change from common stability to the urban atomizing of soceity changed the whole perception and outlook of the human personality. Even the literature exerted a considerable influence on the Society. The whole literature spoke volumes of the predicament, the man was facing when he came face to face with comple te change in the social order. Novelistis through their inherent qualities of the whole genre shaped the individual through the complex, pragmatic and fluctuating mileu of the modern world. Writers through the modes and techniques, currents and cross currents of criticism highlighted the delimma faced by the man who were thrust numerous changes on its sole life style and societal prejudices and preceptions. The most important one was social or sociological criticism which took its inspiration from Marxism. Marxists critics not only study these relations between the literature and society, but also have clearly defined conceptions of what these relations should be, both in the present society and also in the future classless society. They tell us not only what were and are the social relations and implications of an author’s work but what they should have been or ought to be. They are not only the students of literature and society but prophets of the future, monitors and prop agandists and they have difficulty in keeping these two functions separate. The changes in the society also brought with it numerous changes in the social values which resulted from the social problems. The world saw the gradual disappearance of the ancient prejudice against theater going, a welcome relaxation of the censorship, a steady rise in the standard of judgement due to the spread of education, increasing margin of leisure in the life of ordinary men and women, a deepening conviction that a certain amount of recreation is the natural right of every human being. All these factors led to the popularity of theatre business which in turn delve upon the society and its behavorial patterns in exerting influence on Individualism.(Theater Museaum, Drama guided tour). In the twentieth century, Capitalism had the hey day which is a product of upheavals in the society as contradictory to feudal ages when lords owned the means of production and the serfs worked for them.   In capitalism, workers produced things which were sold in the market. In the beginning of this century itself, Paris emerged as the artistic capital of the world, where the French and Foreign writers, composers and visual artists gathered. Media, music and movies, also the products of the combined efforts of the society, changed the trends in fashion of all and sundry which spread like wild fire all over the world. Women too gained political rights in the United States and Europe and due to the invention of the birth control tehniques, women gained more independence. The 1990’ also saw the world that entered into the rooms through televisions and Internet, cutting across all the barriers and thus widenning scope of the youngsters to grow in their career path, and gave us the world in which we are living now. Man is born in the society and lives in the society and it is the society which empowers the human beings and shapes its destiny. Therefore in the recent past, Social Structure has shaped to the considerable degree the behavior of humans tow ards wider outllook of life and scope and brought the whole world together in one umbrella opening the scope for more and more of inter cultural interactions and of the individuals to change their destiny. This led to the individuals have more freedom, and Independence of thought and movements. Man is now not a slave of society’s perjudices, and has a free will to choose his career path and live the way he wants. Before twentieth century, the wave was moving towards the society’s predominance tendencies on Individual’s behaviour. Individual had to adopt towards   the soceity’s mannerism, thoughts and ideologies. For eg. the Victorian era between 1837 and 1901 was an age of rapid flux and baffling complexity. On one hand, it saw unprecedented growth and development whereas on the other hand, the moral values were forced upon the individuals. As regards sex, the Victorians were extremely prudish. Even a trivial impropriety of dress would send the Victorian Martinets into paroxysms of rage. They were very touchy about sex which they treated with a hush incommodiousness. Even now a days, when a teenager finds her father not very forward in letting her have her own way with her dates, she can be heard complaining, â€Å"Oh! I have a Victorian sort of people†.( Watson, 2002). Even too much drinking was also held culpabale in the Victorian era. In this age, the Darwinâ €™s evolutionary doctrine,which traced the descent of human beings from apes, gave a serious blow to Genesis and shook the Christian belief in the immortality of the human soul. ( Southgate, Negas 1999). Needless to say all this caused an Earthquack in the realm of contemporary thinking and brought many an adamant-build edifice tumbling on the ground. Some of the Victorians clung to the old faith and aspersed what they   called new fangled opinions, others went to the side of science and turned agnostic. The greatest effect of Victorian era is on Women. Society demanded women to place themselves in the domestic affairs. The goal of women was marriage, and like a racehorse she was groomed to attract suitable partner for courtship and marriage. She ought to be virtuous and intelligent and must know Italian and French, and should be innocent and dutiful. They were supposed to be weak and helpless, as a delicate flower who is not capable of taking right decisions. In high society, men kept both wives and mistresses, who were expected to be faithful. If women had lovers, they were not to be made public. Men though had independence but they were also not free from society’s prejudices, their behavior, mannerism was all dictated by the Society. (Thomas, Womans Place in  C19th  Victorian History). This year was marked by prudishness, repressive ness, narrow-mindedness and bourgeois materialism. The Society in Victorian age was divided into three classes: the Church and aristocracy, the middle class, and the working poorer class and each person had to remain in the confines of each class. In the top was aristocracy class, which included the Church and nobility and just had two percent of population and had royal family, lords spiritual and temporal, the clergy, and great officers of state. They were getting lot of privileges and avoided taxes. The middle class constituted factory owners, bankers, shopkeepers, merchants, lawyers, engineers, businessmen, traders, and other professionals. The remaining belonged to the working and labor class. There was division between the upper and lower class of the society.   Only the people belonged to the royal class had the right to rule. As said by Gerturde (1995) in his book, â€Å"The De-moralization Of Society: From Victorian Virtues to Modern Values†, the working class the less privileged and very poor class adopted the same moral standards as the middle and even the upper classes observed and this had result in more opportunities for the people in terms of their education, incomes and their rights. Crime rates also fell and urbanization and industrialization made England a more civil, appeasing, humane society. It is obvious that it is the humans that make a society and when the human notions and ideologies combine, they form society and then the society dictates. This had happened in our historical past, this has happened now and this will be happening in the near future. Individuals need security and the society provides security, therefore Individuals follow the cultural norms of their community. Every culture has their own standards, their own system of working, own cultural, social and political traits, which individual follows and in these traits, any Individuals’ growth depends. If in any society, there is one culture that dominates, then its values are considered as correct. This is what was happening in the Victorian age.   (Thomas, 2007) Even Marx, Engels and their camp followers were of the opinion that whenever there have been major changes in the forms and means of production, the institutions and ideas, values and patterns of thought undergo radical changes. What is good of one age becomes repelling and immoral in another. The ideas are class ideas and those at the helm of affairs impose their ideas upon others. The ideas do not grow in the vacuum. The Marxists fully believe that man can control the material world by producing the necessities of life, the methods of production change, which bring about changes in the social organization as well as ideas. I fully agree with this statement that in the recent past, the social structures largely shaped human behavior but now individuals have great opportunities to shape their own lives, individual of today can remarry, can perform inter-caste marriage, can work according to their own sweet will but here too it is only the society that has created the situation for the individuals to breathe in free air. It is the society, which is not confined to the enclosed boundaries of their own particular sect but it has reached global. We, human beings, are becoming conscious as free, inclusive, and egalitarian, but we still exist within the organization, that controls us and moulds us. These organizations are in the form of schools, religious, or other social institutions. The way we are living now and the way we used to live in the past have lot of differences and these differences have been generated from the society only.

buy custom Businesses in Vermont State essay

buy custom Businesses in Vermont State essay VermontState provides a favorable environment for operating businesses because of a typical tax and legal structure. Since there is no county government in this state, cities and towns assume the administrative responsibilities, such as property tax collection and assessment. An example of a business activity in Vermont includes the selling of Teddy Bear and Ice Creams. Individuals sign valid contracts in order to supply Teddy Bear and Ice Creams to various institutions. However, some instances of evils, such as money laundering and felony, though not common, affect various businesses in Vermont. Some managers often engage in evil activities such as money laundering, which hinder the development of an organization or company due to insufficient money. Money laundering involves concealing the source of the money that an individual has obtained through illegal means. Such individuals lack business ethics, which are the moral values and principles that people apply to social behavior in business contexts. Some managers lack even the moral minimum, which is the minimum extent of ethical behavior that a manager should possess in an organization. Organizations may report such managers to the criminal justice in order to get the money back. However, because of privilege, judges do not question the defense that the accused managers provide (Miller Jentz, 2011). Such managers consider the accusations as a slander. Many businesspersons in Vermont experience felony either at their businesses stalls or far from their business centers. When the businesspersons undergo assault, they become fearful and surrender their valuable properties to the attackers. Felony may include battery, which involves a serious physical harm to a businessperson (Miller Jentz, 2011). It is necessary for Criminal Justice System to catch the felony suspects red handed and punish them thoroughly in order to avoid subsequent crimes. Some felony suspects claim that the accusations are mere defamation, which is an actionable offence, when there is no evidence against their actions. Other felony suspects may confess under duress when the victims threaten them. In most cases, the promisor attacks the promisee. In this case, the promisor is the client who has taken goods on credit and promises to pay back later, and the promisee is the businessperson. Buy custom Businesses in Vermont State essay

Ethical Communication in Crisis Essay Example | Topics and Well Written Essays - 500 words

Ethical Communication in Crisis - Essay Example Organizational crisis takes in three structures. Responsibility is the establishment of moral crisis initiative. Preventing, overseeing, and recouping from emergencies all rely on upon the ability of pioneers and devotees to acknowledge their ethical obligations. In expansion to participating in, and cultivating, moral conduct, the capable crisis pioneer battles against human inclinations, institutional shortcomings, specific vested parties, and different obstructions to crisis aversion. Like obligation, transparency is an alternate prerequisite set on aggregations and associations working unreservedly in the public eye. Failure to unveil data produces ill-uses of force and benefit and makes it unthinkable for people to go about as educated parts of the neighborhood. Transparency starts with openness and it also includes symmetry. Some eyewitnesses recommend that pioneers in a crisis circumstance use key uncertainty as an elective to transparency. In key uncertainty, communicators are deliberately obscure, which permits them to speak to different gatherings of people. More regularly than not, then again, key uncertainty is untrustworthy, used to movement the accused and to confound stakeholders while giving them predisposition and/ or defici ent data. While the measure and sort of data to be imparted will fluctuate to every crisis, the objective may as well dependably be to be as open as could be allowed. In request to be moral, the assemblys demonstration of occasions and reaction to open feedback must have the right way and substance. Manner alludes to the manifestation of the correspondence, which needs to: be genuine, be auspicious and be in the best possible setting the substance of the message is as paramount as the structure it takes. The moral story of occasions: clearly recognizes wrongdoing; It accepts full obligation regarding what happened; expresses lament for the offense, the

Mandarin Oriental Bangkok Human Resource Management Practices Essay

Mandarin Oriental Bangkok Human Resource Management Practices - Essay Example Organizational support With talented employees Mandarin Oriental Bangkok provides them with an opportunity to experience working aboard at Mandarin Oriental Hong Kong. Work environment There is a locker room with toilet and shower for both male and female employee.Uniforms and suits are provided by the hotel. There is laundry service for all employees’ uniform and suits. All restaurant equipment provided by the hotel.There are employees’ areas to hang out there before/after work or during break-time, which consist of cafà ©, library, computer room, sitting areas and flat screen TV with Play Station 4 in the living area. Thai customs are applied throughout the hotel, which is the purpose of showing respect between employees. Flexibility The hotel understands employees who have children and allows them to have adjustable work hours to meet their preferred time or have split shift if they needed to. The hotel allows employees to use their public holiday and annual vacatio n usually this depending on the seasonality. In some serious or important the case HR manager will decide upon the case and will inform the employee of the result. Internal and External Factors Analysis The Mandarin Oriental Hotel is a multinational organization that invests in and manages a chain of luxury hotels, resorts as well as residences all over Europe, Asia, and America. This paper analyses and evaluates both internal and external factors in relation to the Human Resource Management practices at Mandarin Oriental Bangkok.